Friday, July 25, 2008

Editor Brand Dissonance

The printed Guardian today strikes me as most odd, probably at the limits of what they can live with as a take on print culture. The banner at the top of the front page is about reading books, why do people rarely finish them, what can be done? The text more or less ignores the web till it gets to the end and a reference to "crib sheets" on Wikipedia. Actually I did not read the whole set of words and I guess I am not alone in this. The idea that a book should be read page by page in the order that the author decided is just unreasonable.

Then at the bottom of the page is the claim that the Guardian website is reaching new levels of readership. As the Guardian gets to be more online there will surely come a point when some acceptance of web culture will be more evident, possibly including a positive reference to the Wikipedia.

Web version of text, missing the G2 cover graphic.

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