Wednesday, December 02, 2009

FT model makes a lot of sense

Still no news about news re Guardain Tech. They are closing down then print, moving online. But there is no comment.

Meanwhile the FT and Cengage launched a digital archive of FT to 2006 yesterday at Online Information. I did some video but don't know how it looks. More on this later.

Today spoke to people at FT stand. They have a subscription offer for digital content on any platform that includes Factiva Lexis Nexis etc etc - all the combiners of content widely regarded as legit, at least here in Olympia. The deal seems to be that FT results do not show up unless the password check out. If you go direct to the FT site you get three clicks, not five as in the new Google model.

This seems to combine reasonable access for free and an income for the hard working journalists. So a possible future would be that you need to subscribe to the News of the World to get the best value from Microsoft.

1 comment:

jackass said...

But you pay your Factiva subscription precisely so that you don't have to subscribe separately to FT, WSJ, etc - who get paid by Factiva according to view stats. Seems like the FT double-dipping to me, with Factiva's hand forced, but only temporarily...