Saturday, January 21, 2017

Steven Poole , content marketing, MOOC , Peter Scott

Today Steven Poole in Review on native ads and other aspects of being online. Trouble is he makes no obvious mention of the situation around newspapers. Why is the darkside of the web finding so much space in newsprint nowadays? Meanwhile the Postgrad pullout section is the only place for news about the MOOC. See post on what is not at BETT in another blog.

When will the Guardian write about the MOOC in context of a general article on policy and context? Will it involve Peter Scott? Maybe the Tuesday section no longer sells enough advertising to justify the sort of expense required. So the MOOC will only turn up in the pullout sections with the initiative coming from advertisers.

Also could there be reporting of the MOOC as value compared to the Guardian courses? You know the sort of thing - £49 for three hours on how to be a critic. Why not try a MOOC and decide if you want a certificate towards the end of the course? It may not be much more expensive. Surely there is copy here for someone?

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