Sunday, May 28, 2017

Social media is significant part of the 2017 election

In short, a tumultuous week showed mainstream media doing what it’s supposed to: reporting, reflecting, arguing, stirring. And social media? Many heartfelt exchanges, many echoes of shock and sorrow, but with customary fakery and trolling – instructions for bomb-making mingled with denunciation and perspective damned hard to come by.

So says Peter Preston. No perspective?

Thing is, may be changing. See another blog on Fleet Street in Cyberspace and Europe for recent comment on anti Corbyn bias. But Preston has this covered for the BBC

 There’s been mounting disapproval over its hostile treatment of Jeremy Corbyn, and deference to Theresa, since campaigning began. But nobody who saw Laura Kuenssberg tear into the PM on U-turn morning could maintain that now

However at that time the press were in competition to find the most quotable manner in which to be obvious. Have a look at the IRA questions from @afneil #marr etc. btw I still think Kuenssberg doc on Corbyn and referendum missed out a whole section on Lord Darling, how Lord Darling came to be centre stage, soforth. Someone still knows, only a year ago)

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Andrew Rawnsley

The focus on leadership, the “presidential” strategy that looked such a no-brainer when this election was called, has not had the effect that most anticipated. I think some of this is down to Jeremy Corbyn. Not because he has fought an outstanding election, but because his frailties as a candidate for the premiership were extremely well known before the campaign had started. A hefty majority of his own MPs had previously declared him unfit for leadership, so anything the Tories had to add to that was likely to be superfluous comment. I expect the Tories to launch a monstering of the Labour leader in the final leg of the campaign. This may not have the impact that they are looking for, if I am right to suspect that attitudes towards him were already largely baked in to Labour’s share.

Thing is, I think this is completely wrong. Guardian and BBC as much as any media have been in total Corbyn attack mode since he stood for election as Labour leader. No change there maybe. But public image much changed by talking direct to camera without any spin from press reporters.

Also social media allows direct communication, feedback, response to questions.
Next few weeks could be interesting, followed by more facts and analysis on who reads newspapers and what to think.

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repeating yet again but meant as a positive suggestion

possibly Guardian Media Group in in transformation to something online

when the print version is always knocking social media it is not helping the brand

Guardian Unlimited Talk trashed the work of a mass of people, lost from history as in Guardian writing

but consequence continues






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