I failed to read the listing of 100 media people carefully enough.
http://mediatalk.guardian.co.uk/WebX?50@bbcweb@.774726fc/1
The Guardian Talk helped me realise this when I raised a similar point.
Lurkbot pointed out that Ashley Highfield is at no 33. There is quite a lot of information also on how the BBC is approaching the web.
I still think there might be more web activity covered as part of the media.
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