Sunday, March 21, 2010

Augmented Observer

I cannot get used to where to find things in the Observor. The Media page is much reduced for anything positive about the Web. The Networker is now in the Review along with Discover Science though this turns out to be technology again on several occasions. Technology was closed down in the Guardian for a Thursday, maybe this is where to find it. But is has a fashion gossipy kind of gloss. The argument seems to be that barcodes can be used to add multimedia to print. This is amazing for advertising. Surely this could be on the Peter Preston page?

It was interesting for me that Exeter was mentioned. I live in Exeter but the #likeminds event feels like a disconnect with usual life. More on this another time.

Yet there are some who think that AR has already had its brief time in the sun. At the Like Minds conference in Exeter at the beginning of March, Joanne Jacobs, a social media consultant, described an AR application that demanded you buy a T-shirt and then go and sit in front of your webcam – so you could play Rock, Paper, Scissors. By yourself.

"It's hopeless," Jacobs said.

There could be more critique at a future event. the claims for social media, however augmented, are so extensive and so accepting of advertising in the mix that a thorough check would be in order.

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